Publics….

We discussed public’s last week in class, and I really started to realize how important it is to categorize your public’s.  I think this is especially true with FHCC. It’s hard because Meghan said they did not want to get more patients, but they really need more volunteers and donors.  It is very important to whom you put into what category because you want to give the most important people the most attention.

I think that Mercy Regional is def. a primary public, as are the people who donate money.  I think that the board, and the other workers are secondary publics.

I think the patients and everyone else would be the least important.

I think that it will help after talking to all the publics to really decide where they go, and see how involved some of the board members are.

We are still working on our Brand Image. I am having a hard time working with photo-shop, but I think that we have some good ideas that will work well with all of the publics.

Finding the public….

A problem that I have run into as far as FHCC goes,  is finding out who are public is and who we are trying to target. I understand that they want more donors/volunteers, but I feel like that is such a broad are esp. when it comes to a health clinic. There are so many people you can ask for time, money, and products.

What is more important,  do you need more money, volunteers,  doctors, or pharmacy reps to donate drugs.  We are working on branding right now and I am finding it hard to pick a specific public. It is very key when picking your tag-line, and image, you want to use something that catches the “right eye”

I think that we def. need to talk to Megan and see what she needs most. Also we need to keep an open mind and use something that works for everyone but, at the same time use something that really stands out to the most important donor.

I think that after we get all the “little” stuff taken care of, it would be awesome to have some kind of benefit that ALL public’s can come to-including volunteers,  money donors,  doctors, nurses, pharmacist’s, pharmacy reps, and all of prospectives.  This would be beneficial for several reasons. 1. To show them that we care and appreciate what they are doing. 2. They can see how much time, money, help it really does take to run this clinic. 3. Get the potentials to talk to the people that are already doing stuff, and get them involved.  4. You would be able to show people some stats/results that will let people know a. there time/money is really worth while and b. FHCC does need help and it takes a lot to run.

Where is all that $ going….