We discussed public’s last week in class, and I really started to realize how important it is to categorize your public’s. I think this is especially true with FHCC. It’s hard because Meghan said they did not want to get more patients, but they really need more volunteers and donors. It is very important to whom you put into what category because you want to give the most important people the most attention.
I think that Mercy Regional is def. a primary public, as are the people who donate money. I think that the board, and the other workers are secondary publics.
I think the patients and everyone else would be the least important.
I think that it will help after talking to all the publics to really decide where they go, and see how involved some of the board members are.
We are still working on our Brand Image. I am having a hard time working with photo-shop, but I think that we have some good ideas that will work well with all of the publics.
Tags: FHCC, fund-raising, public
