Projects

We just finished our logo project, and are about to finish our public’s project. I think that both are coming really well. The logo looks like something that FHCC can really use in the future.  It has been interesting to talk to all of the board members of FHCC and get their opinions on what needs to be done and how things are going. 

I recently read a VERY interesting article on the web about a fund-raising tactic that a bunch of UK women used, to raise money for breast cancer.  About forty women ran 100 meters naked to raise money for breast cancer research. This got a lot of publicity, and a lot of people were pretty upset about this.  What does “being naked” have to do with cancer? Not the point…I think this was a great article to show the importance of pr.  If you tell the right people, and do the right things it will get you attention you want. They ended up raising about 25,000- Although this may have not been the most appropriate tactic, or classy….it worked for them. 

Maybe the board members of FHCC should try this tactic….    

Weekly Update

I have finally made contact with the board members this week, and this really helped to to understand FHCC better. I talked to the Pres. of the board and he helped get the clinic started, we discussed newsletters for awhile and I found out he had never gotten one. I think this newsletter is SO key!! We discussed what might be better between email and snail mail and there are several benefits to both.  Email would be very cost efficient especially being a free clinic, but, most of their public’s are older and do not use email. I would say BOTH! It is not going to cost anything to send an email too.

The chairman of the board was very friendly and really wanted the best for the clinic. I think he is very excited about the diabetes part of the clinic.  We got into fund-raising a little bit, and thinks they really need to have some type of an event.

I got the feeling that the board doesn’t have GREAT communication with the rest of the clinic including donors and volunteers.

We have got our branding project done and I am excited to see the final result on paper along with everyone else’s.

Update

Our branding project came a long way this week, we have it pretty much done. We need to work on getting it mated and displayed nicely. I think that our slogan and logo will work nicely with the “health clinic” world.

We have also been interviewing some of the board members with FHCC, this has been very interesting.  They are very friendly and nice and have been cooperating with us, great. I think that they may be “stuck” in their ways about a few things, but really want to help FHCC. Meghan talked a little bit about some fund-raising ideas and she mentioned they were hard to get ideas past, since a lot of them our ministers. 

I think that we will have a better idea of where we need to go and what we need to do, after we get everyone interviewed.

Publics….

We discussed public’s last week in class, and I really started to realize how important it is to categorize your public’s.  I think this is especially true with FHCC. It’s hard because Meghan said they did not want to get more patients, but they really need more volunteers and donors.  It is very important to whom you put into what category because you want to give the most important people the most attention.

I think that Mercy Regional is def. a primary public, as are the people who donate money.  I think that the board, and the other workers are secondary publics.

I think the patients and everyone else would be the least important.

I think that it will help after talking to all the publics to really decide where they go, and see how involved some of the board members are.

We are still working on our Brand Image. I am having a hard time working with photo-shop, but I think that we have some good ideas that will work well with all of the publics.