I found a great website that has some good stories, and ideas for non-profit pr. It is called http://www.nonprofitpr.com/ I found some great tips we should look at while trying to help build FHCC. We need to continue to remember to look at things from the DONORS eyes. Sometimes it is easy to get caught up worrying what the org. wants when that is not what is most important. Take things slowly first ask ourselves, who are we trying to communicate with (specifically).
Another problem they said that non-profit pr have is that the story is not always straight if you talk to everyone involved in that program including the boss, volunteers. Quoting the website: If someone came to your organization and talked with 10 people separately (the executive director, staff, volunteers and board members) and asked the question “What does your organization do and why should I care?” – would all of the answers be the same? Or, at least be close to the same?
Now I don’t think we would have a really big problem with this because there is not a lot of people to ask but…..I thought it was interesting.
They also said finding the “right words” to make your message clear and important is key. Which is what we are working on right now with the branding.
“Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble.”
John Madden
